Expanding your product range normally means purchasing inventory before you know exactly what will sell. Direct Distribution offers another option. Business customers can sell eligible products from our portfolio without first receiving and storing the goods themselves.
Once a sale is made, the order can move directly from our supply or warehousing network to your customer. This can be a B2B delivery to another business or, for eligible product categories, direct fulfilment to a B2C customer.
It allows businesses to expand their offering, enter new product categories and serve customers without committing the same amount of capital and warehouse space to inventory.
Although we handle the physical fulfilment, the customer relationship remains yours. Orders are prepared and dispatched on behalf of your business, allowing us to operate behind the scenes while you remain the commercial point of contact for your customer.
Shipments are fulfilled under your business rather than presented to the customer as a Raavana order. For B2C deliveries, additional options such as personalised or branded packaging can also be arranged where required and agreed in advance.
Our Direct Distribution service can be used for both B2B and B2C orders across our product range. The exception is alcohol. Direct B2C fulfilment is limited to alcoholic beverages below 15% ABV, where permitted. The recipient must meet the legal drinking age in the respective country, and the shipment remains subject to the applicable alcohol, excise and distance selling requirements.
From the customer's perspective, the order remains part of their relationship with your business. We simply take care of the fulfilment behind it.
Holding stock makes sense for established volumes, but not every opportunity needs to begin with pallets sitting in your own warehouse. Direct Distribution gives businesses another way to introduce products, respond to customer requests or test demand before deciding whether to hold inventory themselves.
It can also complement an existing stock model. Core products can remain in your own warehouse, while additional or less frequently ordered products are fulfilled directly through us.
This gives businesses more flexibility in how they build their assortment without changing who owns the customer relationship.
Position your goods closer to where they need to be with flexible warehousing and bonded storage across key international regions.
Bring production closer to your key markets while preserving the recipe, specifications and quality behind your brand
Looking for something specific? Our international network helps uncover products, brands and supply opportunities beyond our existing range.
Take established brands into new markets through local insight, market entry support and flexible licensing opportunities.
Turn your product idea into a market-ready brand with private label production, packaging and support from concept to launch.
Keep goods moving across borders with coordinated freight, customs clearance and support throughout the international journey.
Prepare products for export with the right documentation, certifications, labelling and regulatory requirements.
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